Document Introduction

This document presents the analysis of an e-commerce implementation in the CanCric, a Canterbury based company that sells cricket products to sports stores around the UK. This document will aim to give a more inside picture of the e-commerce implementation the management has envisaged and will provide a basis for the feasibility analysis of the project.

Document Audience

This document has been prepared primarily for the senior management. However, as there are no current employees who have sufficient in-depth expertise to develop the application ‘in-house’, it is likely that a commercial service provider will be contracted for the job. This document will provide the basic understanding of “what to do” for the contractor.

Document Contents

This document contains analysis of the CanCric e-commerce implementation and following artefacts will be included in the overall report.

• Project Introduction
• Project Benefits
• System Requirements
• Implementation Plan
• Risk Assessment
• Conclusion

Project Introduction

CanCric is a Canterbury based company that sells cricket products to sports stores around the UK. Their products include crickets equipment (gloves, helmets, balls, bats, pads, shocks etc.) and memorabilia (flags, T-Shirts, prints etc.)

CanCric is a market leader because of its high quality products and listening to its customers. The company wants to further improve the quality of its products and create a stronger relationship with its customers by implementing an e-commerce system.

Project Benefits

The project will bring following envisaged benefits to the company:

• The new website will provide a better marketing place for the company to capture much more business by publicizing their products on internet.
• The company will be able to increase its profit by the increasing sales. Increase in sales is part and parcel with the e-commerce implementation.
• The company will be able to expand the size of the market from regional to national or national to international. Currently the company is only selling its products within the UK.
• The company will be able to decrease costs in different areas elicited below:
  • Costs of creating the product
  • Cost of Marketing since online marketing is cheaper than other print media
  • Costs of distribution in few cases, like providing online brochures will reduce cost of printing and shipping information to prospective clients
  • Costs of processing orders from the customers are the most important cost reduction the project will achieve. The online application will ease the repeating activities and information processing for the overall order processing.
  • The cost of handling customer phone calls will also be reduced by providing online discussion forums and suggestion boxes which most of the customers will willfully accept.
  • Online presence of information will decrease the manual handling of sales inquiries, thus reducing a lot of cost in terms of time and resources.
  • E-commerce project implementations can be enhanced to perform thousands of other operations to provide the user with very rich information. One is the inventory forecast. E-commerce systems can be enhanced to forecast the sales in the upcoming months by analyzing the past trends. This can greatly reduce the cost of extra inventory management.
• Electronic content management services will be provided to reduce the cost of content retrieval and provide security and controlled access rights features.
• Websites provide easy change management. The point here is that with a web site, you can have the prices listed, and change them - you simply edit the web page - whereas in a printed catalogue you are stuck with the expense of printing a new version if you need to change many of the prices.
• Websites enables customization of products if CanCric ever want to support it.
• The project will enable CanCric to build more collaborative and stronger relationships with its suppliers. This includes streamlining and automating the underlying business processes, enabling areas such as
• Online procurement of material
• Replenishment
• Information Management
• Reduced inventories due to efficient information exchange
• Reduced delivery delays.

System Requirements

Given below are the requirements of the system, listed with respect to the modules in the system.  

Implementation Plan

The iteration from current business to new computerized system will take following steps to be completed:

• Training of resources who will be using the new application
• Development of confidence for the new system among the CanCric employees
• Web Hosting Plan

Web Hosting

E-Commerce Web hosting is adding an e-commerce application to a Web hosting package, which is what allows you to have a store on the Internet. To have a Web site or store on the Internet we will need a Web server. Unfortunately, owning a Web server can be very costly and requires technical expertise that CanCric lacks. So, we will have to outsource this management and hosting to some Web Hosting Company. Web hosting companies will provide the equipment and other technical resources.

I have identified these ecommerce packages and hosting plans as suitable for CanCric’s needs.

Hosting:

• www.bluehost.com – This site offers 10 GB of storage and 250GB of transfer each month as well as SSL, PHP and MySQL, which are commonly required for a lot of ecommerce applications. It also has an excellent account administration system that incorporates management of databases and private server settings. The package also comes with free wiki and forum software that can be easily integrated. Bluehost is available from £30 per year.
• www.newnet.co.uk – Newnet offers hosing packages from £57 per year and collocation from £150. Although our needs don’t require co-location yet, having the option to upgrade to co-location on the same premises will be an asset. The host offers scripting and SSL services necessary for ecommerce and a managed back up timetable to secure our businesses data.
• www.ukip.co.uk – UKIP is a broadband provider that also offers hosting services. They offer the same hosting scripting services as Bluehost and Newnet, they also offer support for active server pages and java server pages which will allow us to consider a wider range of ecommerce applications.

Ecommerce:

• www.actinic.co.uk – Actinic is one of the most popular systems currently available with over 10,000 users in 40 countries. Actinic can integrate with dreamweaver MX and has a range of features not just suitable to the ecommerce but also to many other facets of business management such as stock monitoring. Actinic Business is suitable for our level of development as cost £799 per license. Actinic is also capable of both B2B and B2C practises.
• www.storefront.net – Storefront is an API that can be integrated into dreamweaver or front page or used independently. It provides mechanisms form displaying products and managing a shopping cart. It is designed to allow maximum creativity for the designer while still taking part of the technicalities such as shopping and paying.

Risk Assessment

There are also a few risks associated with the e-commerce system implementation at CanCric, which must be mitigated to make the project successful.

• The hardware and network infrastructure should be sufficient to run and access the system
• A level of confidence must be built within the company for the usage of the new system. The employees are expected to resist to such change in the organizations.
• Customer fear of personal information being used wrongly. Such issues should be catered in the system.
• Rules and regulations must be redefined according the new system.
• Security and privacy must be handled carefully since the CanCric system involves online transaction support.

Conclusion

The e-commerce implementation will definitely provide CanCric an excellent opportunity to capture the international markets of cricket goods. However, there are few things we should take care of; first of all we must avoid over-expecting e-commerce lest we create a backlash when its promises are not fulfilled. E-commerce will not, in and of itself, correct all the businesses problems. Secondly, the benefits of e-commerce will be restricted if we do not recognize its full system implications, and instead implement it in limited ways that only partially meet its requirements.